The development is situated north of the city of Jeddah and the main King Abdul Aziz International Airport. The entire plot measures approximately 2.5 million m² and is in Obhur Al Janoubia, just South of the Sharm Obhur Al Janoubia Creek and is directly north of the Madinah Highway, which runs parallel to the Corniche Road.
The Office and Retail Park is to cater for the surrounding community and is designed to host a variety of retail activities such as rental, wholesale, showrooms and general retail, whilst providing a safe, comfortable environment for families and the general public. The building is a four-story building served by surface car parking throughout. The ground floor consists of the retail units accessed from the south, and also includes back of house areas and mezzanines. The following two upper floors consist of office space accessed through a number of circulation cores on the north of the building.
The design seeks to create a focal point on the Al Madinah road, where both passers by and local residents can avail of the services provided by the development. In addition the design is centred on flexibility and commerciality, to provide occupiers with the space options they require, what ever their needs may be. The overall architectural appearance of the building is that of a modern building with a variety of high quality, durable external and internal finishes which have been incorporated, so to attract business and retail trade from the surrounding community and greater Jeddah region.